Digital Team

The team

• Omer Gencoglu (Web Developer – Toronto)
• Thomas Thibault-Vincent (Web Developer – Montreal)
• François Mouchet (Director of Digital Transformation – Montreal)
• Me (Team Lead – Digital Team – Montreal)

Front End Developer

vs

Back End Developer

What is a Front End Developer ?

A front End developer is a developer who focuses on creating the visual and interactive elements

What is a Back End Developer ?

A back End developer focuses on server-side web development, creating and managing databases, APIs, and server logic.

What are we really doing?

We do

• Banners
• Newsletters
• Websites
• Interactive tools
• Customized solutions
• Support/Recommendations
• Automation

Banners

Custom development and DCO

Banners – Custom

Simple and complex animations

Banners – Custom

The good :

• Visual quality
• Weight efficient animations
• Interactions

Banners – Custom Html

Banners – LaPresse+

Newsletters

Development and deployment

Newsletters – Development

The two types of deliverables :

1. Images integration
2. Html development

*In both cases, we deliver Html files.

Newsletters – Images integration

The good :

• Cost and time efficient
• More freedom over design
• Custom fonts

Newsletters – Images integration

The bad :

• More chances to go into “spam”
• Requires more weight for the user to download everything
• Sometimes the user will have to download images to see something

Newsletters – Html development

The good :

• Better for notoriety of the domain “less spam”
• Allow for some interactions
• More flexibility for clickable areas which improves design
• Html elements are way sharper compared to images

Newsletters – Html development

The bad :

• More time to develop
• Must use system fonts
• Some design limitations

Newsletters – Requirements

1. Links to everything clickable (Logos, ctas, images)
2. Images hosting
3. Platform used to send newsletters (Optional)

Newsletters – Deployment

Newsletter

Digital Team – Process

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